Award-winning, bespoke floral event, Fleurs de Villes, expands to six shopping centres to include stops in Québec City and Calgary this Spring

VANCOUVER, B.C., Feb. 26, 2018 – Fleurs de Villes Inc. is bringing its fresh Floral Mannequin Series to six shopping centres across Canada this spring. The unique, five-day exhibition is Fleurs de Villes’ signature event and the first of its kind in Canada, blending fashion design and floral design made with fresh blooms with bespoke floral-dressed mannequins as well as a pop-up fresh flower market.

Entering its third year of floral creativity, the Floral Mannequin Series will return to Ottawa, Vancouver, and Edmonton to showcase bespoke floral fashion designs, as well as make its first appearance in Calgary, Québec City and Vaughan.

“After crossing the country last year, we saw first hand that flowers make everyone happy; they always have. They amaze and they delight,” says Fleurs de Villes co-founder Karen Marshall.

“This spring we are excited to continue our celebration of local, world-class, floral talent and welcome new partners, fans and cities to our Fleurs de Villes family.”

The Floral Mannequin Series will pair over 90 top local florists with a leading brand to design a stunning fashion-inspired display brought to life with flowers. Each floral-dressed mannequin is clothed in a one-of-a-kind design created with hundreds of fresh blooms. For five days, shoppers can peruse the display, snap photos, and vote for their favourite mannequin for a chance to win exclusive prizes. Visitors will also have the opportunity to pick up fresh-cut flowers, bouquets and other floral accessories from floral vendors at pop-up markets inspired by European flower markets.

“Our pop-up shows are stunning examples of the artistry of fresh flowers presented in some of the most elegant shopping centres in the country,” adds Marshall. “We are thrilled to return for 2018—this time in six markets—to connect the public with a sensory experience they won’t see anywhere else.”

You can literally stop and smell the roses during the Floral Mannequin Series this spring at any of the tour stops: Place Ste-foy in Québec City (April 11–15), Bayshore Shopping Centre in Ottawa (April 18–22), Vaughan Mills in Toronto (April 19–23), Metropolis at Metrotown in Vancouver (May 2–6), Southgate Centre in Edmonton (May 30–June 3), and CrossIron Mills in Calgary (May 31–June 4).

Fleurs de Villes takes Floral Mannequin Series to Toronto in 2018

Award-winning event comes to Vaughan Mills from April 19–23 to bring a floral extravaganza to flower and fashion enthusiasts

TORONTO, ONT., Mar. 15, 2018 – Fleurs de Villes Inc. is bringing its third annual Floral Mannequin Series to Vaughan Mills this April. The unique, five-day exhibition is Fleurs de Villes’ signature event and the first of its kind in Canada, blending fashion design and fresh blooms with bespoke floral-dressed mannequins and a pop-up fresh flower market.

Entering its third year of floral creativity, over a dozen top local Toronto florists, including Fresh Floral Creations, Coriander Girl and Stôk Floral & Design, will be paired with leading brands to design stunning displays and bring them to life with flowers. Each floral-dressed mannequin is clothed in a one-of-a-kind design made up of hundreds of fresh blooms. Public viewing of the finished mannequins kicks off with a VIP Preview Launch in a gallery-like setting in the heart of Vaughan Mills on April 19 and runs until April 23 during regular business hours for the public. Visitors will also have the opportunity to pick up fresh-cut flowers, bouquets and other floral accessories from floral vendors at pop-up markets inspired by European flower markets.

“This show connects the public with a sensory experience they won’t see anywhere else,” adds Marshall. “This spring, we’re excited to continue our celebration of world-class floral talent and welcome new partners, fans and cities to our Fleurs de Villes family.”

The Floral Mannequin Series also adds a level of excitement and added beauty to the participating shopping centres.

“We are thrilled to welcome Fleurs de Villes to Vaughan Mills for the first time this spring and cannot wait for our customers to experience the beauty of this event with us,” says Sarah Francis, Vaughan Mills marketing and tourism director.

“There is an incredible amount of talent and creativity in our Vaughan community and we think this is the perfect opportunity to showcase that.”

You can literally stop and smell the roses during the Floral Mannequin Series this spring at any of the other tour stops: Place Ste-foy in Québec City (April 11–15), Bayshore Shopping Centre in Ottawa (April 18–22), Metropolis at Metrotown in Vancouver (May 2–6), Southgate Centre in Edmonton (May 30–June 3), and CrossIron Mills in Calgary (May 31–June 4).

For the latest news and updates, visit Fleurs de Villes at www.fleursdevilles.com.

About Fleurs de Villes:

Established in 2015 by lifestyle and experiential media professionals Karen Marshall and Tina Barkley, Fleurs de Villes Inc. creates experiential flower events that strive to deliver an elevated and artful connection to community, nature, and the best gathering places and retail destinations in Canada. From the stunning displays of the Floral Mannequin Series, to pop-up fresh flower markets, Fleurs de Villes cultivates bespoke flower events that bloom with happiness. Stop and smell the roses at www.fleursdevilles.com and @fleursdevilles on Instagram, Facebook, and Twitter. #FleursdeVilles #FDVMannequinSeries

About Vaughan Mills Shopping Centre:

Built by Ivanhoe Cambridge in 2004, Vaughan Mills features an exceptional mix of factory outlets and specialty concept stores. The centre is a true hybrid capturing the best attributes of an enclosed regional mall, power centre, outlet mall and entertainment venue set in an ambiance of distinctive design and architecture. Today, over 14 million shoppers, families and tourists visit Vaughan Mills year after year for a shopping experience that includes: 16 specialty anchors, brand fashion, 50%+ brand and luxury outlets, entertainment components and unique dining options all within 7 themed neighbourhoods and 7 themed transition courts.