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Sustainable Canadian Outwear From Wuxly Movement

by Preferred Publishing

Wuxly Movement

Vibrant, fashionable, and eco-friendly are words that describe the incredible Wuxly outerwear company. Wuxly designs and manufactures men’s and women’s outerwear 100% in Canada – down to the zipper. It is essential for the company to create its product locally to reduce its carbon footprint, and, well, Canadians know how to keep people warm. Wuxly founder James Yurichuk remarks, “From a quality standpoint, we have a distinct advantage – Canadians have a reputation for making great winter jackets because the people making these jackets understand the cold.”

Wuxly was born in 2012 as a passion project for founder James Yurichuk. James was searching for a parka for his Brazilian girlfriend, and he was remiss to find a brand that represented their values. He took it upon himself to create a parka that was sustainable, eco-conscious and locally made to ensure fair working conditions and wages. Wuxly has a mix of lightweight options and winter parkas that will ensure you #livewarm. The outerwear uses Primaloft Gold insulation to create stylish clothing with a lean look. Primaloft Gold is made from 55% consumer waste, mainly plastic water bottles.

Primaloft Gold insulation repels water and has 98% heat retention even when wet, so the style-conscious consumer remains warm and dry. Using high performing recycled material is crucial to the Wuxly brand as it strives to continually engage eco-friendly technology to provide an enjoyable and responsible consumer experience. James comments, “At Wuxly, we strive to create an outerwear product that is leaner, lighter, and warm while being respectful of the plant and all living beings.” Wuxly outerwear products retain 98% of their heat, even wet. The fabric is breathable, allowing the parka to be temperature controlled both indoor to outdoor. If you love the environment, opt in for eco-conscious shipping to help reduce the carbon footprint of the planet. James says, “It is one of our initiatives to be warm to our planet, so we are constantly innovating our products to provide eco-friendly options to consumers.”

The urban vibe is representative of its GTA roots, naming outerwear after famous Toronto streets like Bay Street Parka, Bellwoods Beanie, Queen Parka, and Yonge Parka. All Wuxly parkas maintain warmth in -30 degrees weather, a welcome feature in mid-February. The lightweight options are great for travelling and for layering. There is a parka, bomber, or lightweight product for every taste and style. Wuxly offers bright colours as the brand is all about being bold and adventurous. Let your personality shine! Wuxly continues to grow in innovative ways. For Fall 2020, Wuxly is proud to offer an outer shell and insulation that is entirely biodegradable for the eco-conscious consumer. Monika Jacobi, Product Development and Designer shares, “Creating a biodegradable parka is something we feel good about because it means we are moving towards zero waste and it is another way for us to spread warmth.”

Take your commitment to the environment to the next level with these gorgeous designs. For women and men, there are a variety of styles available, including parkas, vests, and hats. Purchase a new parka for Winter 2021 and recycle your goose down or fur with Wuxly’s trade-up offer.

Bring in your gently used goose down parka, which will be donated to one of our charitable partners in exchange for a credit towards our sustainable line of products. When we all do our part, we all win.


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Filed Under: Fashion Tagged With: Canadian Brand, James Yurichuk, Sustainable Brands, Sustainable Clothing, Sustainable Fashion, Sustainable Outwear, Wuxly, Wuxly Clothing, Wuxly Movement

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