Health-Conscious Elegance in Every Sip
By Carm Giardina
In the world of Prosecco, a health-inspired brand is making waves, challenging the norms and redefining what it means to enjoy a glass of sparkling wine. TAP Beverages, a Canadian agent of premium wine and spirits, has brought Prosecco Zero to the forefront, not just as a beverage, but as a lifestyle choice.
“Traditionally, the term ‘zero’ on wine labels has denoted alcohol content,” says Paul Colicchio, who co-owns TAP Beverages (along with his good friend Tracy Wirth), and imports Prosecco Zero for the Canadian market. However, Prosecco Zero has taken a unique approach by associating it with sugar content, proudly holding the title of the world’s lowest sugar Prosecco, boasting less than two grams of natural residual sugar per 750ml bottle.
In an era where health-conscious consumers are increasingly seeking low-calorie and low-sugar options, Colicchio and Wirth both wish to emphasize that “Prosecco Zero becomes an attractive option for those who prioritize their well-being.” And while there’s an undeniable price difference compared to other, crowded market value brands, the Prosecco Zero experience goes beyond the ordinary, offering a crisp and refreshing, premium taste.
Aside from the health benefits, Colicchio sheds light on the traditional Prosecco-making process, explaining that “most Proseccos are made from the glera grape, machine-harvested before full maturation, resulting in grapes lacking natural sweetness. To compensate, sugar is added, creating a quicker, more cost-effective process.”
Prosecco Zero, however, takes a different route. “The grapes are left to ripen naturally on the vine for an extended period, creating a vintage after each season,” Colicchio continues. “The hand-picked grapes are fully ripened, ensuring they are natural sugar grapes. The meticulous winemaking process, including a secondary fermentation at -4°C, results in a product that stands out for its quality and taste.” Colicchio emphasizes that no sulfites are added during this process.
Wirth recounts how a chance encounter with the creator of Prosecco Zero during a trip to South Florida sparked the idea to launch TAP Beverages and her resulting foray into the import business. As a self-proclaimed longstanding Prosecco lover, and with a background in health and wellness, Tracy was instantly enamoured with the product and sought to bring it to Toronto.
“I was certain there was a Canadian market for it among health-conscious individuals who still like to indulge,” she says. “And with Paul’s extensive hospitality experience, I was able to bring it to Canada.” Thus TAP Beverages was born.
Since their first shipment of Prosecco Zero in May of 2023, the product has rapidly gained popularity, selling out their initial 176 cases in just six weeks. The commitment to offering products that align with their pillars of “Better for you, premium, unique, and exquisite” has been the driving force behind their success.
Priced at $34.99 per bottle, it’s an investment in quality, health, and the satisfaction of knowing that every sip is a celebration of craftsmanship and commitment to a better-for-you lifestyle. As TAP Beverages continues to expand its distribution, Prosecco Zero emerges as the go-to choice for those seeking refined and health-conscious indulgence.