Wake Up Kate

In 1896 Henry Heinz came up with one of the most recognized slogans in advertising history: “57 Varieties.” This had nothing to do with the actual number of varieties produced. Rather, Heinz was riding an elevated train in New York when he spied an advertising placard in the train car promoting “21 styles” of shoes; struck by the concept, Heinz cast about for the perfect … [Read more...] about How a School’s Story Can Inform Your Decision